It all started with the number 140. That's how much the company founder's scales once showed. For years it was a "fight against windmills": exhausting diets, "iron" rules. Hours spent in the kitchen to cooking fresh healthy food. And every time — breakdowns... Every kilogram lost came back with two new ones.

The end of this struggle was not willpower, but the system.

The results didn’t fade after a year or two. Most importantly, there was no hunger involved—just delicious burgers, sushi, and desserts

We realised that the result comes when healthy eating ceases to be "hard work". That's how the brand Yisty Prosto was born.

The full-scale war in 2022 was a defining test for many. As chaos pushed our brand to the brink of extinction, some of the team lost hope and walked away.
But we — Inna Poluden and Kateryna Pylypenko — remembered how many lives we had helped transform. We knew we couldn't let this vision fade away.

To us, Yisty Prosto was always more than just a business; it was a solution for thousands of Ukrainians whose lives are now overwhelmed by stress. We took full responsibility for the company’s future to prove that even in the most intense times, self-care should remain simple and delicious.

Today, Yisty Prosto is about much more than just the numbers on the scale.

• Say goodbye to "kitchen burnout": skip the grocery lines and the meal prep with our ready-made rations.
  
• We track everything for you: each meal provides the perfect fuel for a balanced and fulfilling life.
  
• We offer progress without punishment: weight loss, muscle gain, or healthy habits shouldn't be forced — they should be enjoyed.

Our mission is to handle all your mealtime concerns, freeing up your resources to focus on your priorities and your loved ones.

Healthy eating doesn't have to be a feat of struggle. With us, it’s easy.